As you all know, the Mile End Community Mission launched an advertising campaign in December. The concept- which is inspired from the trend of sharing photos of meals on social media – aims at communicating a simple message: “Share what you eat. Make a food donation.” For this campaign, 100 ads have been developed to illustrate the various types of food the organization needs. Graphically similar in style to the photos of meals shared on social media, these ads will be posted daily during the month of December via the Mission’s Instagram and Twitter @MileEndMission accounts.